Transitioned into the marketing automation industry after intensive self-study in data and BI during the COVID-19 shutdown. Currently working for a top-tier FinTech client listed on the NASDAQ.

Campaign Execution & Marketing Automation

• Spearheaded data-driven marketing campaigns focused on consumer retention and reactivation.
• Translated marketing goals into actionable strategies, bridging marketing, technical, and external teams.
• Designed, implemented, and optimized campaigns using marketing automation platforms to enhance targeting, personalization, and efficiency.
• Analyzed performance data using BI tools and visualizations to continuously improve outcomes.
• Streamlined processes by reducing manual work through automation.

Strategic & Consulting Approach

• Advised internal stakeholders on campaign design, automation best practices, and strategic execution.
• Delivered technical documentation to improve the scalability and efficiency of marketing operations.

Training & Knowledge Development

• Mentored 6 cohorts of new campaign developers through Digital Alchemy’s Bootcamp program.
• Led a curriculum refresh, enhancing modules on SQL, campaign building, marketing fundamentals, and consulting skills.
• Created onboarding materials for data operations to support best practices and smooth team integration.

Founded and operated an independent consulting business, delivering strategic support in digital marketing, operations, and business development to diverse clients across retail, lifestyle, and FMCG sectors.

MOMWORLD CO., LTD. – Retail Operations & Sales Optimization

• Introduced a POS system, improving inventory accuracy and reducing admin time.
• Trained staff to exceed sales targets and strengthen customer engagement.
• Launched CRM programs and e-commerce channels (Shopee, Line Shopping), boosting loyalty and sales.

P.KUNGPHAO FAMILY CO., LTD. – Business Strategy & Digital Growth

• Advised on tax, social security, and trademark setup to build business foundations.
• Created a cohesive brand identity and improved customer experience.
• Established strong online presence across social media and delivery platforms.

MASTERPIECE BRIDAL COUTURE CO., LTD. – Business Development & Operations

• Guided internal operations with a POS system for material and sales tracking.
• Supported digital expansion through strategic business model development.

COSMIX SUPPLY CO., LTD. – Digital Marketing & Brand Strategy

• Led digital strategy across five brands, aligning marketing with brand identity.
• Launched e-marketplace channels and social platforms to drive engagement and growth.
• Built content plans and optimized campaigns using data insights.

• Drove brand engagement and reach through a data-driven, multi-channel digital strategy.
• Created high-impact content (copy, articles, visuals, videos) to boost social media interaction and brand awareness.
• Collaborated with sales and marketing teams to execute value-driven campaigns.
• Partnered with copywriters and designers to deliver informative, visually engaging content.
• Launched and optimized paid ad campaigns on Facebook and Instagram for maximum ROI.
• Expanded into new platforms including Shopee, Lazada, Line Shopping, and Alibaba, significantly increasing sales.
• Analyzed performance metrics and delivered weekly reports to guide continuous strategic improvement.

Founded and led a lifestyle product business, developing and launching innovative items such as antibacterial sprays for denim and modular stackable shoe boxes. Sold products both online and through retail spaces in shopping malls.

• Designed and marketed original lifestyle products tailored to urban consumers.
• Built and managed online storefronts and in-person sales channels.
• Oversaw sales operations, accounting, and inventory management.
• Negotiated consignment agreements with mall partners and retail vendors.
• Led end-to-end digital marketing, including content creation, paid ads, and social media campaigns.
• Gained hands-on experience in full-cycle business management, from product development to customer service.

• Implemented a POS system to streamline inventory management, reduce errors, and enhance the customer journey.
• Initiated cost-saving procurement methods that improved cash flow.
• Developed a comprehensive CRM program, including customer data collection, birthday privileges, warranties, and a VIP club.
• Managed special events such as lucky draws, charity auctions, and exclusive collection launches to increase brand visibility and drive sales.
• Strengthened digital presence through consistent branding, FAQ templates, and responsive customer communication.
• Partnered with the sales team to elevate in-store experiences through optimized displays, real-time inventory monitoring, and effective complaint resolution.

• Challenge: Inefficient manual processes for collecting and cleansing data for business insights, taking days to complete.
• Solution: Designed and implemented a streamlined data pipeline using Power Query and Google Data Studio:
  • Automated data extraction, transformation, and cleansing tasks, reducing manual efforts from days to just 30 minutes.
  • Created a Google Data Studio dashboard for real-time insights into sales and social media performance.
• Impact: Improved efficiency, enhanced data quality, and provided actionable insights for strategic decision-making.

• Challenge: Inconsistent and messy data obstructed sales optimization and customer insights.
• Solution: Implemented automation workflows with Power Query to:
  • Eliminate human error in data cleansing and reduce processing time to just 20 minutes per week.
  • Build a dynamic Power BI dashboard for customer demography and sales analysis.
• Impact: Empowered sales teams with actionable insights, improving customer relationship management and optimizing sales strategies.

• Challenge: Messy and unstructured CSV exports hindered data analysis for sales and inventory.
• Solution: Automated data transformation using Power Query:
  • Developed reusable templates for data cleansing and preparation.
  • Created a structured, interactive dashboard for monitoring sales trends and product performance.
• Impact: Enhanced visibility into sales metrics and inventory levels, enabling data-driven decisions to optimize revenue.

Go Live

By using Instagram Live to engage with customers and showcase curated items, I’ve honed my communication, sales, and business management skills. This hands-on experience has also highlighted my strong aptitude for connecting with audiences and driving results in a fast-paced environment.